Hey, I'm JC
JC Ashley · Senior full-stack AI engineer at Craft Digital · Founder, DFW Software Consulting · Dallas, TX
I build software,write about it,and bring people along.
Dad of three, 15 years in the service industry before I wrote a line of code, and now a senior full-stack AI engineer who shows up for the Dallas dev community.
Hiring? Work with me at DFW Software Consulting (opens in a new tab)
- Dad of three
- 15 years in the service industry before code
- Dallas dev community regular
- Commit Your Code, twice
Latest writing
Fresh from the blog
My story
From the service floor to the server stack
A family man first
I'm a proud father of three. They're the reason for the late-night coding and the weekend breaks from it.
15 years on the service floor
Employee, then manager, including six years as a Store Manager at ALDI USA. Communication, leadership and adaptability were the job long before code was.
Trading shifts for software
I changed careers into software development and became a UTD alum, bringing a customer-first operator's mindset with me.
Lead intern at iServiceWeb
Promoted to Lead Intern Engineer within three months, running code reviews and leading a team of three interns.
Onix Media, and my own shop
I spent 2024 to 2026 building full-stack products at Onix Media, and in 2023 I founded DFW Software Consulting to do the same for businesses that needed custom software.
Craft Digital, today
Since June 2026 I'm a Senior Software Engineer at Craft Digital, building applications, integrations and LLM-powered automation for clients, while still running DFWSC as CTO.
Toolbox
What I work with
Frontend
- React
- Next.js
- Vue.js
- Svelte
- Vite
Backend
- Node.js
- FastAPI
- Fastify
- PostgreSQL
- Drizzle ORM
DevOps
- Docker
- Coolify
- NGINX
- Cloudflare
- Proxmox
AI
- Claude
- Codex
- Gemini
- Ollama
Testing
- Cypress
- Pytest
- Vitest
Tools
- Git
- GitHub
- VS Code
- Linux
From my teammates
What the people beside me say
Jeremy is skilled, reliable, and a solid team player.
Osvaldo X on LinkedIn (opens in a new tab)IT Professional, iServiceWeb
His contributions earned him the position of Lead Intern Engineer, where he excelled in mentoring others.
Mohamed El Omary on LinkedIn (opens in a new tab)Software Developer, iServiceWeb
He has a unique talent for breaking down complex problems and providing clear, actionable guidance.
Neel Yadav on LinkedIn (opens in a new tab)Full Stack Developer, iServiceWeb
Off the clock
Meetups, conferences and a little comic relief
Dallas Software Developers
An active member of the Dallas meetups, learning from the room and getting up to give talks of my own.
More about me
Commit Your Code
Attended twice. It's the only conference I've been to, and I loved the people and the energy.
Read more
- Star Trek fan 🖖
- Coffee powered ☕
- Self-hosting explorer
- Funny guy 😜
- Lifelong learner
The business side
Need something built? That's what DFW Software Consulting is for.
It's the consultancy I founded in 2023. Landing pages, business apps, e-commerce and the backends behind them, for small businesses and teams.
Career highlights
- 30–50%
- lower hosting costs on self-hosted infrastructureAt DFW Software Consulting
- 60 → 90+
- Lighthouse scores after SEO and performance workAt Onix Media
- 3
- interns led, with code reviews and standardsAt iServiceWeb
JC , Software engineer , Dallas, TX
Landing pages
Design and develop landing pages that showcase your brand.
Business apps
Create powerful applications to manage your business inventory.
E-commerce
Build e-commerce solutions for seamless online purchases.
Backend systems
Develop scalable, secure backend systems for your applications.
Frontend & UX
Deliver intuitive, responsive frontends for exceptional UX.
Got a vision? DFW Software Consulting has the tools and the team to bring it to life.
Say hi
Come say hi
Talk shop, swap a meetup story, tell me what you thought of a post, or just send a joke. I read everything.
Looking to hire someone? For client work, head to DFWSC (opens in a new tab)
